So my family is visiting one of our favorite Fullerton restaurants, enjoying a lovely dinner. As I step up to the funky little booth to pay the check, I see this homemade sign hanging over their merch display case. Now, I’m not trying to sound like some elitist designer that thinks they should have hired an agency or even a freelancer to design this. They shouldn’t have. This is the perfect kind of project to take on in-house. But I have seen this design decision made so many times on yard sale posts, lemonade stand signs, banners at youth sporting events, and more: The use of yellow text on a white background.
Maybe it’s just a pet peeve, but I can’t be the only one, can I? Like the restaurants that give kids a 3 pack of crayons and one of them is yellow. Why? You can’t see it on white menu paper? (On a side note, I love the triangle-shaped crayons that don’t roll)
Don’t get me wrong, yellow is a powerful color. It’s even a primary color capable of changing blue into green, or red into orange…respect! But in an attempt to pull off the rainbow text effect, it fails. and in this case, drastically changes the meaning of the sign. If you have to use yellow, add a thin black outline, or a black drop shadow to help it pop.
In any case, before you hang it up, walk across the room and read it. You just might save someone an embarrassing moment of a five-year old asking loudly what “Tee Sh*ts” are.